mobilefutureshock

ChromeOS for HealthCare

2009-07-13T09:21:00.000-07:00

I have been reading a article on linkedin about Google and Microsoft's jousting for the Health IT dollar. It is suggesting that ChromeOS may be the key for Google. First 99% of all EHRs, PMS and Health Financial Systems run on Microsoft. Many of these are desktop applications that use Citrix to emulate an enterprise system. ChromeOS and Google Health is all about Cloud computing. It is a bit of a step to see Google in any health business in the near future besides PHR (Personal Health Record) and they have quite a bit of catch-up to do to equal the features of MS Health Vault. But, with enough money and time you can do anything.

Many Healthcare facility HIT departments are run by desktop IT personnel and the Cloud architecture is quite a leap. In saying that, people can be trained and things do change but very slowly and at a cost. I know of one hospital in Central Oregon that is looking at implementing their third EMR because the wrong people were making the wrong decisions.

Cloud technology is not new, It has been in every major industry for a long time. It could save the healthcare industry hundreds of millions of dollars. By hosting a system you reduce your personnel overhead, maintenace, and capital equipment cost. You gain "Ecomomies of Scale" by utilizing shared resources. With a true cloud architected system, you reduce the cost of your client machines, i.e., netbooks or mobile devices instead of tablets and laptops. This is where ChromeOS comes into play and provides a considerable cost saving for the client. The Operating System is free just like Android for the Smartphones, which reduces your cost considerably. Ask your IT department for a report on MS licening for your facility if you do not believe me. Another feature is increased security. With no storage on the clients machine (netbooks, smartphones) you know longer have to worry about laptops being lost or stolen.

The potential for HIT saving with cloud technology is just starting to be realized. Think about this example. You pay for your EMR via subscription which run via Cloud, the patient data is stored in a HealthBank where the customer owns and pays for the storage, and you can access the data from anywhere because it is all in the Cloud.

Jeff

PHR Comparisons, there is one for everybody

2009-07-09T05:51:00.000-07:00

PHR Comparisons, there is one for everybody

There is much confusion about Personal Health Record (PHR) in the market these days. I became aware of this by an analyst review of our mobile PHR (mPHR). He compared our mobile PHR with a Web App /cloud/browser based PHR. He then proceeded to give our mPHR a undeserved low rating. This is understandable if you do not know the difference in a Smartphone app mPHR and a Web App also known by the new name Cloud applications. There are numerous Cloud PHRs on the market today with different capabilities, strengths, weaknesses and cost. From a high level, it can sometimes be difficult to tell the difference between applications and their platforms. When making a selection of any tool you need to know what are the requirements and how you want to use it.

The PHRs today are divided into three groups; Mobile SmartPhone (mPHR), Cloud Apps, and other devices such as USB and smartcards i.e., credit card with memory chips. Each type of PHR serves a different purpose and provides a useful and needed service. I will speak to the strengths and weaknesses of each of them.

Web Apps/Cloud PHR:

These are browser/server based systems that need to be connected to the Internet to operate. There is no store and forward capability and if you are not connected to the Internet you have no access to your data. They provide convenience for entering and reading data and some have a simple client interface so that at least some of your critical data may be viewed on a Smartphone Web browser if an Internet connection is available. The client smartphone option is usually offered for an additional cost. Internet browsers on smartphones tend to be slow and have limited area access. Mobile PHRs normally provide fewer features than Cloud based systems, but this too will be changing as bandwidth availability grows larger and smartphones acquire more memory capabilities.

Smartphone and mPHR:

Smartphone are cellphones that are more of a computer than standard cellphones, e.g., iPhone, Android, Blackberry... Today, mPHR's run on these smartphones. As I mentioned before Smartphones of today do not offer as much computing power, memory, or bandwidth as Cloud/WebApp systems. Inprovements in memory and computing power in smartphones is improving rapidly. Remember your first computer? Smartphone's differentiating feature is that they are totally portable and can go literally anywhere you go. Which means that your health data is always with you when you need it. There are many areas all over the world that do not have Internet service and you will likely find dead zones within ten miles of your home. http://www.deadcellzones.com/ If you need access to your medical record in one of these areas you will need a mPHR or USB device that is not tethered to the Internet, i.e., Your health data is on your phone and with you. At a minimum important health information such as Medications and Allergies should be carried with you at all times. In most cases, when you need your health information the most, you do not have it with you and you are not sitting in front of your computer at home.

A mPHR that connects to a browser based Cloud PHR is a good option, you can manage your health at home and carry your most important data with you on your mPHR. Note that most mPHR's do not contain as much information as Cloud PHRs because of memory constraints. Some mPHR's, like motionPHR a product of Communication Software, Inc. also offer an ICE (In Case of Emergency). ICE is a feature that provides first responders, such as EMTs, with much needed data about your health and contacts. With the exception of the data you decide to provide with the ICE feature, a mPHR that is password protected will be of no help to first responders.

One of the drawbacks of a mPHR can be security. Most of the mPHR's on the market today have little or no security or they just have simple password protection which does not protect your data on the phone. When selecting a mPHR make sure that the data is encrypted and password protected.

USB and SmartCards Devices

These devices are based on a USB connection to a PC. They are produced in all shapes and sizes from key fobs to credit cards with USB connectors. These devices are good alternatives to a mPHR if you do not have a Smartphone. They are cost effective, small and very portable. The major drawback that I have encountered is that doctors offices will not let you plug in a USB device into one of their computers because of the potential risk of a computer virus. My recommendation to medical facilities is to disable their USB ports for this reason. Hopefully trauma centers have computers available that can read their patient electronic devices if the need arises. I do not have any information on first responders ability to read these devices in a emergency situation.

PHR's are fairly new concept in the Medical world and I expect a significant evolution to occur in the next few years due to the current and intense focus. Whether you have a USB device, Cloud PHR, or mPHR, having a PHR is the first step to taking charge of your health. The cost of these systems to you, the consumer, is quite low and the government has considerable interest in making them an integral part of your care. Expectations are that the PHR and your participation will improve health care outcomes and reduce your overall costs. I suggest that you try one, the investment of time and a small amount of money may save your or a family members life.

Jeff Brandt
CTO
MotionPHR a mPHR for the iPhone
MyMobileMedBox for Android

EMR have to many buttons, what a mess

2009-06-24T11:03:00.000-07:00

http://mobihealthnews.com/2917/kibbe-successful-emrs-will-be-like-the-iphone-platform/comment-page-1/#comment-5771

Answer to this request for "iPhone like" EMR

What is being asked for, is a well designed system. Many EMR systems available today have been hacked together, not designed with Engineering principles. I hear these complains from both HIT and from Domain/caregivers experts. What is needed when creating any system is tried and true engineering process. Start with the domain experts, doctors, nurses, lab tech, etc. add an group of software system architects and develop the requirements. Then design a system based on requirement and build system. The domain experts and system architects also develop a test and acceptance plan that is used to determine if the system works per design. It takes both sides of the equation to build a good system, domain expertise and engineering.

This is the first generation of real EMRs. Like most new technologies the domain expert has a great idea and learns how to program a prototype (a few buttons) which evolves into a product. The products are introduced to the market, many more functions and more buttons are added until you have a mess. Second generation, the idea's are taken to the next level, this usually comes after an influx of money. Some companies start over using standard engineering practices. Other companies keep the original system and keep hacking away. Look how long it took Microsoft to get rid of DOS. Almost all software companies face these problems from time to time. Ebay started as a small program that was written in a guy's garage to sell his wife figurines.

The good new is that Enterprise system in HIT are relatively new and the market will wash out the bad EMR or they will redesign to meet the needs of their customers. The problem is that these systems are very expensive and it will cost us all to flesh them out. Make sure that when selecting such an important system that you have done your due diligence.

Jeff Brandt
CTO motionPHR mobile Personal Health Record for the iPhone
MyMobileMedBox for Android

Remote medicine

2009-06-20T05:20:00.000-07:00

This is a reposted comment to telemedicine article in India where oncologist are providing medical to remote India.

This is the future of medicine, 10 years from now your doctor may be located thousands of miles from you. I have been discussing remote medicine with a surgeon friend of mine for several year, last year while providing services to the PGA tour he got a opportunity to visit a northern universities virtual surgery center. He was very excited with he told me of the realistic feel of selecting a tool from a screen and cutting into a cadaver. I envision the future of surgery to be similar to a self checkout line in the grocery store. You have 4 patients on operating tables with one surgeon and a anesthesiologist, the surgeons performing surgery are not on location. Today some eye surgery are done remotely with the surgeon in the next room with robotic gloves. The outcomes are proven to be better for this type of precision surgery.

It is fun to dream, see the future make the future.

Jeff Brandt - motionPHR for the iPhone

Not convinced about EMR?

2009-06-15T09:26:00.000-07:00

When you have such a disruptive technology as EHR/EMR hit a vertical market such as Healthcare you are bound to have push back, and rightfully so. The early adopters are easy, then comes the convincing and the proof. I have a saying that I have been using for many years, "What is the best word processor on the market? The one you know.". Remember the last time you had to replace a favorite tool, whatever it was. The new one is not as comfortable, it is a piece of S... then you get to know it, use it more, it's not so bad, even better than an old friend. Jimmy Conners had the same problem in the 70's when he would not give up his old Wilson racket. Finally he did and he played better. He thought he needed that old racket to play well. It wasn't the racket, it is the person using it that really counts. Things change and EMR/EHR are here to stay, so embrace them, be a champion. You may as well.

Jeff Brandt
motionPHR for the iPhone
mymedbox for Android

Secuity and EMR, Will Cloud Help?

2009-06-15T06:56:00.000-07:00

It will depend on management and their IT department. I was consulting for a hospital in Central Oregon that had 40 application running an 40 Microsoft machines to host. This is not an Enterprise system. The change to Enterprise Cloud will take time and training of desk top IT staff.
Cloud computing has been around for a very long time it is proven to work. It is basically client server or a WebApp. The security will always remain in the hands for the decision makers to know how to make the correct choices and implement the control policies. For laptops and desktops that do not have hard drives Cloud will provide much security. But again the implementation must be correct.

On the subject of EMR security, Cloud security can be very safe but you must do your homework on the hosting facility and their policies. Most EMR's are on a server in a closet in doctors offices or in the developer of the EMR offices. One of the biggest risk is server snatching, when at ID thief breaks into the Doctors office and just takes the servers.

Jeff Brandt MotionPHR Personal Health Record for the iPhone
myMedBox PHRlite for Android

June 15,

repost: which Smartphone will lead

2009-06-10T06:09:00.000-07:00

Our company Communication Software Inc. develops Medical apps for the iPhone and Android. We were deeply involved in development of the first Internet Boom in the 90's were I saw the same situation as the apps today. The first websites as are the apps of today were whatever anyone thought were cool with very little business planing to back them. Also, if you remember the 90's online businesses were offering non sustainable business models, example pricing models that lost money which is the same in today's app market. Most apps are free and with many of these; free is not cheap enough. This will change as the market matures and these poor business models companies and developers disappear.

As for which phone will lead the market in the future, it is hard to tell. Like so many new ideas, the leader fail behind as followers learn from the leader mistakes.

I believe Android is the wild card. It is open source and the development is in Java, the OS is free and manufactures are getting behind the platform because of cost. There are 18 new Android phones to be released this year. One thing you can count on it is going to be a good fun ride so hang on.

Jeff Brandt
motionPHR a Personal Health Record for the iPhone
myMedBox a Personal Health Record for Android/Google Phone

Android at this place and Time

2009-05-22T11:54:00.000-07:00

You can ask almost anyone on the street; what is an iPhone? In most cases they can tell you. But when asking if they are familiar with the Android Phone, most likely they are not. They might have heard of the Google phone or G1 but not in most cases. This is the first problem with the platform, name recognition. I read articles about smartphones every week in publications like the Wall Street Journal. They always mention the iPhone and Blackberry but almost never the Google/Android/G1 phone. If consumers don't know what it is they surely will not buy it.

As for the platform itself, it is young and Open Source. I have a love hate relationship with Open Source. I have developed many enterprise projects with Open Source and I can tell you this, it is not for free. I have a nickname for it, "Open Sore". But if a company like SUN or IBM gets behind the Android project like they did with Java, Android will be a great platform to build a business upon. Motorola, the developer are listening.

Google produced a really cool platform, Android, and they turned it over to Open Source, which I commend them and think it was in their best interest a smart thing to do. Developing smartphone OS is not Google's primary business. It will take a company/s to lead Android to the next level of acceptance. I still do not understand why Microsoft didn't use Android as the base in their latest release of MSMobile, but I don't understand why they didn't build MS 7 on Linux, oh whatever, I shouldn't get started on that.

As for the Android platform itself, it still has a ways to go before reaching maturity, both in the OS and Tools. As for the Android OS on the phone as a consumer, I love it. I carry both the iPhone and Android phones, both have some great features and Apps. Android Apps have the potential to be much more powerful and feature rich then the iPhone because the features in the SDK, Open Source and Apples heavy restrictions. I mention the word potential because most of the apps to date on the Android are ok at best.

Currently, there is not a good App store for Android on the web that has a reasonable pricing stucture. iTunes blows Google Market away. Google Market doesn't even have a real web store to purchase Apps. Secondary Web stores like Handango want 40% of the profit leaving little for the developer. Low price point expectation and noise from the crowded market has made Enterprise applications simply out of the question. Businesses normally do not buy Enterprise software at the same place that sell iFart Apps and games. I expect these problems will be worked out in time.

I see the same thing happening in the Apps market that happened in the late 1990's Internet Boom/Bust. A lot of people were in the business that new nothing about business or creating Web apps. It will just take a bit of time to flush out the market.

I envision three real players in the near future, Blackberry, they have the business market for now because they can communicate with Outlook, iPhone, they have the entertainment market and Apple like it that way. They also have the coolness factor Android, they have a chance to take the Enterprise and business market for verticals such as financial and health care. But who knows, there may be ten more OS platforms next year, only time will tell.

Jeff
motionPHR.com
mymedbox.com

Starting to see where Android could take the Market

2009-05-22T11:34:00.000-07:00

Motorola is betting the farm on Android which is great for Android manufacture and developers. Motorola like Apple need to make a profit off of their Smartphone production. Motorola is just the type of company that Android needs to move up the ladder of recognition and sales.

iPhone is a great platform but Apple has had many stumbles on the way to the top, especially with the development community. What I have learn from the early days at CyberCash it is not alway best to be first. Most non-proprietary developers (java, open source) want to have the freedom to express their art in there development. A tightly closed environment such as Apple stifles developers ideas and best products. On the other side of the coin, Apples closed environment has help them to produce good stable products. Motorola may have the blend of both worlds. Motorola has the tools an oportunity to lead the smartphone market. It will depend on if they can get back to their roots, building good products, with good support. I hope they also learned their lessons with the Iridium Project that you cannot move all of your development offshore and keep control. It will also depend on their marketing, Apple hands down has the marketing down.

We will have to wait and see what happens. As a developer of products for both the iPhone and Android, May the better phone win. As a developer of both platforms I will have to go with Android.

Apps stores everywhere

2009-04-13T13:28:00.000-07:00

It's a landslide of apps store that are new to the market a consumer has so much to choose from. To much. The app stores all have visions of overtaking the Apple Apps store. With 25,000 app on the iStore the competition has a lot of catching up to do. One advantage that several phones have over the iPhone is a much more open architecture. That means the apps developer can build more powerful apps for other smart phones. Many developers are moving away from the iPhone to build these applications. Apple will have to rethink their policies if they want to keep their lead. To date, Apple has continued to update some of their policies in attempt to retain developers.

To catch Apple the other stores will have to invest in marketing. Apple runs full page ads in the WSJ several times a week. They now have television commercial touting their apps. Google on the other had does not really believe in advertising. A bit strange for a company that makes the majority of their profits from advertising. Sometimes you have to put your money where your mouth is.

Jeff Brandt
CTO
www.motionPHR.com

Is Google focused on Android?

2009-02-19T06:12:00.000-08:00

The following is my response on a Android blog.
My thoughts on Android success lies with the Manufactures and Developers. Android is just another OS. The difference is it is open source. But open source is far from free and takes a major investment for manufactures to back it. What android need is a major backer and I don't think it is Google because it is not a revenue source for them; It is a cost center. MS is the one we have to look out for, their profit centers are diminishing with the desktop and they are looking for a direction. For them, I think that wireless is it.

Jeff Brandt

Google Android not much of a Show at GSMA

2009-02-17T08:34:00.000-08:00

Google doesn't have much to say or show at the GSMA show in Barcelona. MicroSoft is stealling the show. What's up? Traction for Android is slipping to say the least. No new phones for the US market, that was a surprise. No announcement about a "for profit" Market. Without a "for Profit" store their will not be a business model for anyone to create applications. That just leave Android with poor non-professional Apps. Without the apps there will be no driving force to purchase the phone.

Is mobile really a sure thing for Google? Is the cNet headline.
http://news.cnet.com/Is-mobile-really-a-sure-thing-for-Google/2100-1039_3-6229619.html?tag=txt

I hope that someone at Google will chime in to let us know the roadmap for the Android venture.

Jeff Brandt
www.motionPHR.com

Android ready for Primetime?

2009-02-11T09:31:00.000-08:00

I recently read the title headline in a published article; "Android not ready for primetime". At first I was put back; I love the phone and the software. But like most of Google's products such as gmail, earth... they are in a semi perminant status of "Beta". They do this so users do not complain to much while they work our their business model. But a beta Operating System that has customer purchasing phones and developer producing apps is a bit of a problem. When apps don't work, most of the time the user blames the developer. Though this is not alway true, Microsoft is blamed constantly about problem that they had no part in. That is, badly designed or untested apps that cause MS machines to behave poorly.

The Android OS is a great system with a lot of potental if handled correctly. My hopes are high that once companies such as Motorola get involved the OS will come out of beta and become production quality. If not it will fall by the wayside like so many "science projects".

2009-02-09T17:05:00.000-08:00

One of the most overlooked mobile marketing opportunities is application branding. Each time a customer looks at their phone they see a application if the application is associated with a brand the brand is enforced. Even it the customer does not use the application, the impression is still there.

www.motionPHR.com

New type of customer

2009-01-05T08:38:00.001-08:00

More and more people are buying smartphones for the first time. Many of these customers have never even own a computer before. People no longer need a computer to access the web or email. Smartphone are tomorrows computer at a very reduced price that just a few years ago. What do this mean to developers of application for these phone. It is a great opportunity but there are some caveats that we need to be aware of. One I learned the hard way from an unhappy customer and some bad rating. In my Android application MyMedBox I assumed that the user would know that if you have a touch screen that they would tap on it to get it to do something. WRONG. I did not take into consideration the non smartphone user not to mention someone that has not used a computer before.

Lesson learned, assume that your customer has no idea how to operate a smartphone or a computer. Your rating will thank you for it.
Jeff Brandt
www.comsi.com
www.motionPHR.com

MyMedBox for Android released

2008-12-12T15:42:00.000-08:00

My company Communication Software Inc. released a new application for the Google Android Phone named "MyMedBox" This application provides patients with a secure medication record on their phone. This is the first release of the product and their will be more to come. Personal Health Records are believed by many to be a vehicle to saving money in overall health cost.

The application can be downloaded for free at Google Market.

G1 is here the Paradigm shift has started

2008-10-23T12:01:00.000-07:00

I just picked up my G1 for T-mobile in downtown Portland yesterday. It is one cool phone, not as cool as the iphone but the real value of the G1 is in an apartments in Kansas, the back streets of China, sitting by the pool in India. That is, the programmers around the world that are working on the next killer application that will run on Android software Stack. Think about it, it is the software that gives the computer it's value. The more software the more value. Now add the multiples of all of the manufactures and carriers that can use the Android software in their phones for very little development cost. It will have the same effect on the phone world as Linux had on the computer world. This will also assist the carrier and end users to reduce the cost of cell phones by having access to a phone that will run on many cell systems and the same software that runs on multiple phone.

Open markets will always win over closed propriety systems. Google made the investment to open the cell market. Other phones such as iPhone and Blackberry will still have their place in the market. We will have to wait to see who prevails. www.motionPHR.com

Android or iPhone development

2008-09-21T17:48:00.001-07:00

I attended a BOF on Android and learned more about Apple than Google. The iPhone developers that were at the BOF expressed their unhappiness with the way Apple treats independent developers of the iPhone. First, they were upset with Apple's Apps store and the process and policies to get their applications on the site to be sold. Second, seams that Apple have a "special" group of independent developers that they provide with additional documentation and a SDK with more features such as BlueTooth . For me that is a showstopper because I need Bluetooth for one of my applications. I guess that Apple has not learned their lessons about closed architectures. If they would have open their architecture as Microsoft did in the 80's they would own Microsoft today. I feel Apple is going after the consumer market and might I say are doing a very good job. Have you been in an Apple store lately, they are packed.

Google on the other hand is offering a phone that is positioned to provide more business apps and will take advantage of their own Google Apps. Cloud IT is just coming into mainstream even though it has been around for years and Google understand it and it is the core IP. Many years ago at the first Java One conference; Sun lead by Eric Schmitt at the time who is now the CEO of Google had a slogan "The Network is the computer". At the time it sounded good but today with Google plans it is no longer just a slogan. Now with the addition of Android Google has the complete package.

I feel that both the iPhone and Android phones will have a great place in the market. As for the Blackberry, old technology that need a face lift or a fork lift. I actually use Google Mobile on my Blackberry. MS phone, a non starter.

Since I started this article and now completing it, the iPhone has taken second place in the sales of Smartphones following Symbian. G1 is just getting going and behind in the pack; but not for long.

Android and the future of hand computers

2008-09-20T17:29:00.000-07:00

Google is releasing it's first mobile software platform Android, on a T-mobile network, NTC phone in a few weeks. This phone will compeat on many fronts with the Apple iPhone. Like the iPhone independent developers can develop software application to run on the phones. iPhone has made a quantum leap with their phone platform. I would be first to say that the iPhone is one of the best design consumer electronic devices that I have every used.

Google entered the cell phone market after seeing the response to the iPhone. The major difference between the iPhone and Android is that Google is not building or selling phones like Apple. They are producing an open source software platform that will could run on any manufactures produced phone. The other difference is that Google is opening up the entire API (software package) to outside developers all over the world. You may ask, why and who cares. Look at it this way, the more applications that you can get for a computer/smartphones the more value it has for the consumer.

Before selecting a platform to build an application on I looked a both platforms. I also attended a conference where I got to hear from both platform developers. The major complaint from the iPhone developer was that Apple did not open the platform to all developers and that Apple has a select group of programmers that gets preferential treatment which included access to more of the iPhone facility such as BlueTooth. Don't get me wrong I think that Apple is the best product available in the PC market and hands down the iPhone is way ahead of the pack. My main concern is that Apple made this type of mistake before with their closed system architecture. This provided an unknown company named MicroSoft with the opportunity to take their market. Closed systems do not work in our open systems environment. Mash-up is where it is at in the Web 2.0 world.

I got it!! Web 2.0

2008-09-16T17:22:00.000-07:00

I have spoken to many people about Web 2.0 in the past year or so. It is a very interesting subject that most people including myself do not get"it" at first glance. It is more of an experience than a entity, subject or thing. I remember the first time that the light bulb went off in my head. That is, the enlightenment of Web 2.0. I was with a friend of mine and her daughter was texting while talking with us, she was also not looking at the keyboard. That is when I got it, this new phenomenon of nonverbal communication; A new medium was happening and I was not a part of it. From then on I was hooked, I participate on all types of social Web 2.0 mediums such as twitter and facebook...

Many of the non-believers out their ask 'what the hell for". I personally have made friends and acquaintances all over the world. Conversation that are more that just TBS (thumb Bull Sh..). Real conversation about important stuff such as medical informatics. I've spoken to doctors in Argentina about ways to communicate with their doctors via twitter and held Open Source Electronic Medical Record Systems discussion with an IT guy in Africa. The world is getting smaller everyday and Web 2.0 is a great way to embrace it.

As for the business proposition there are many. I consult for a company that provide Opt-in text advertising. They are currently working in what I call the "texting world", that is straight forward texting, sign-up by providing your cell phone number and you get special offers. Very cool and they have a huge head start on the market. The next step as I see it is combining straight forward text advertising with social networks. By the way, I am currently working on that. Again the possibilities are limitless and we haven't even began talking about all of the virtual worlds that are out there such as secondLife.com. One world is enough for now.

Welcome In the Beginning

2008-09-16T08:24:00.000-07:00

Hello to the world,

I would like to introduce myself, my name is Jeff Brandt I am a technologist and entrepreneur. I have a degree in Computer Science from the Univ of OK and I have been working with leading edge technology for many years. The consistence theme to my career is phones, first terrestrial then mobile.

I started this blog to bring together ideas and thoughts of Web 2.0 communication and uses for mobile devices for the 21 century. One of the most interesting fact that I have noticed is that USA is far behind the rest of the world in Mobile and Web 2.0 use. 70% of all facebook users are from outside of the USA. While working in Asia developing Mobile software for an Indonesian company I observed that everyone in Singapore had cellular phone. You could not even get a cab without a phone, this was 1996. Most people outside of the USA do not have laptops or desktop computers but they do have cellphones. It is becoming the norm in the US that younger people do not have landlines but they have cellphones. So, what does this mean? THE market is huge and oportunities are endless. The tiny screens are here to stay and the growth potential is great.

So join in on my discussions of moblile phone, Web 2.0 and the futureshock of the industry.