Thursday, February 19, 2009

Is Google focused on Android?

The following is my response on a Android blog.
My thoughts on Android success lies with the Manufactures and Developers. Android is just another OS. The difference is it is open source. But open source is far from free and takes a major investment for manufactures to back it. What android need is a major backer and I don't think it is Google because it is not a revenue source for them; It is a cost center. MS is the one we have to look out for, their profit centers are diminishing with the desktop and they are looking for a direction. For them, I think that wireless is it.

Jeff Brandt

Tuesday, February 17, 2009

Google Android not much of a Show at GSMA

Google doesn't have much to say or show at the GSMA show in Barcelona. MicroSoft is stealling the show. What's up? Traction for Android is slipping to say the least. No new phones for the US market, that was a surprise. No announcement about a "for profit" Market. Without a "for Profit" store their will not be a business model for anyone to create applications. That just leave Android with poor non-professional Apps. Without the apps there will be no driving force to purchase the phone.

Is mobile really a sure thing for Google? Is the cNet headline.
http://news.cnet.com/Is-mobile-really-a-sure-thing-for-Google/2100-1039_3-6229619.html?tag=txt

I hope that someone at Google will chime in to let us know the roadmap for the Android venture.

Jeff Brandt
www.motionPHR.com

Wednesday, February 11, 2009

Android ready for Primetime?

I recently read the title headline in a published article; "Android not ready for primetime". At first I was put back; I love the phone and the software. But like most of Google's products such as gmail, earth... they are in a semi perminant status of "Beta". They do this so users do not complain to much while they work our their business model. But a beta Operating System that has customer purchasing phones and developer producing apps is a bit of a problem. When apps don't work, most of the time the user blames the developer. Though this is not alway true, Microsoft is blamed constantly about problem that they had no part in. That is, badly designed or untested apps that cause MS machines to behave poorly.

The Android OS is a great system with a lot of potental if handled correctly. My hopes are high that once companies such as Motorola get involved the OS will come out of beta and become production quality. If not it will fall by the wayside like so many "science projects".

Monday, February 9, 2009

One of the most overlooked mobile marketing opportunities is application branding.  Each time a customer looks at their phone they see a application if the application is associated with a brand the brand is enforced.  Even it the customer does not use the application, the impression is still there.
www.motionPHR.com