Apps stores everywhere

It's a landslide of apps store that are new to the market a consumer has so much to choose from. To much. The app stores all have visions of overtaking the Apple Apps store. With 25,000 app on the iStore the competition has a lot of catching up to do. One advantage that several phones have over the iPhone is a much more open architecture. That means the apps developer can build more powerful apps for other smart phones. Many developers are moving away from the iPhone to build these applications. Apple will have to rethink their policies if they want to keep their lead. To date, Apple has continued to update some of their policies in attempt to retain developers.

To catch Apple the other stores will have to invest in marketing. Apple runs full page ads in the WSJ several times a week. They now have television commercial touting their apps. Google on the other had does not really believe in advertising. A bit strange for a company that makes the majority of their profits from advertising. Sometimes you have to put your money where your mouth is.

Jeff Brandt
CTO
www.motionPHR.com